St. Regis service, at home on the Atlantic
Butler service, the St. Regis Rituals and complete privacy — in a 62-story oceanfront tower by Arquitectonica.
A butler, a house of rituals
Residences Butler Service is included in the common-area assessments, in three sets: Signature Services, the St. Regis Rituals and Special Occasions Planning. The Residences Butler is the owner’s point of contact for every request inside the home, and butler closets allow deliveries to be made discreetly.
- Signature St. Regis butler service
- The St. Regis Rituals: afternoon tea, the Bloody Mary, the Evening Ritual and the Art of Sabrage
- 24/7 valet and concierge
- Beach service and in-residence dining from the beach bar and grill
- Spa concierge
- Marriott Luxury Residences privileges at hotels worldwide
Phase One is nearly spoken for. The North Tower is now available.
The South Tower — 170 residences across 62 stories — launched sales in 2022 and, in the developers’ words, is nearing sell-out. Its foundation was poured in July 2026 and it is now rising along Collins Ave toward completion in late 2028. The North Tower, Phase Two and the final building of the enclave, offers 150 residences from $5,100,000.
- 170Residences
- 62Stories
- Late 2028Est. completion
- Nearing sell-outPer the developers
Sources: Developer release, Apr 23, 2026 (EIN Presswire) · Developer release, Dec 2025 (citybiz) · The Real Deal, Dec 2, 2025. Figures as reported; subject to change.
A completely private building
There is no hotel on premises and no transient use. Every residence is reached by a private elevator opening into its own entry foyer, with service elevators and service quarters in select residences.
The project
North Tower (Phase Two): 750 ft, 62 stories, 150 residences
Two towers on 4.7 acres with 435 linear feet of Atlantic oceanfront
Architecture by Arquitectonica · interiors by Patricia Anastassiadis · landscape by EDSA
Managed by The St. Regis Hotel Company, with butler service
Completely private residential building — no hotel on premises, no transient use
Private elevator and entry foyer in every residence
Molteni&C kitchens, Gaggenau appliances and Ornare closets
Over 70,000 sq ft of amenities across six levels
Majestic double-height lobby and two-story porte-cochère
Pet-friendly, with a dog park and pet spa
Twelve residences available from $5,100,000 (October 8, 2026)
Estimated delivery Q4 2029 · deposit 15/15/10/10/50
Developer: La Playa Beach Associates, LLC (Fortune International Group and Château Group).
Deposit and timeline
North Tower deposit structure
Estimated timeline · Phase Two
Estimated dates and deposit terms from the developer sales forms; subject to change. The purchase agreement governs.
Who is the developer?
La Playa Beach Associates, LLC — Fortune International Group and Château Group. The St. Regis marks are used under license from Marriott International.
Who manages the building?
The St. Regis Hotel Company manages the residences, with butler service and Marriott Luxury Residences privileges.
What is the difference between the North and South towers?
The South Tower is Phase One: 170 residences across 62 stories, launched in 2022 and described by the developers as nearing sell-out, with completion targeted for late 2028. The North Tower (Phase Two) is the final building and the one now available: 62 stories, 150 residences, estimated delivery Q4 2029.
Is the South Tower sold out?
In April 2026 the developers described the South Tower as nearing sell-out (earlier 2026 releases called it sold out). Remaining opportunities in the enclave are in the North Tower, from $5,100,000.
Request the North Tower fact sheet
Twelve North Tower residences from $5,100,000. Inquire for current availability, floor plans and the fact sheet.
Sunny Isles Beach, Collins Ave